Jun 20, 2022
In Authors Forum
Editor's introduction: Each product will undergo continuous iterative upgrades. Through the iterative optimization of the product, users can get a different bulk sms service product experience in the process of using the product. In this article, the author analyzes and dismantles the product iteration of NetEase Cloud Music in the past year. Let's take a look. I. Introduction After sorting out the iterative analysis of the QQ Music APP last year, due to music copyright issues, QQ Music members who have been open for half a year have rarely used NetEase Cloud Music to listen to songs, and only think about it when they occasionally listen to folk songs, and have no intention of The "listen bulk sms service together" function found in the . At the same time, in order to guide the live broadcast, NetEase Cloud Music has added live broadcast entrances on the homepage, playback interface, comments and other locations. After accidentally clicking on it a few times, I saw a young lady dressed in "cool" appearing on the entire screen. For me, who only watched live e-sports games, I bulk sms service was really shocked. After appearing several times in a row, especially in the external scene, it is really "social death". This strange "surprise" and unfamiliarity aroused my interest in analyzing the iteration of cloud music APP, mainly to understand what kind of innovation NetEase Cloud Music has made in the case of a small amount of copyright. , how to truly realize the characteristics of "music community", expand the difference with other music apps, etc. Although each product iteration is not all reflected in the user bulk sms service interface, there are some background details optimization that cannot be perceived on the user side, such as changes in the location of a certain data buried point, user data statistics, code optimization, and UI design. Minor adjustments, it is relatively one-sided to explain the product iteration situation only from the adjustment of the user interface; however, through the revision situation on the page and the data situation after the product iteration, it is possible to roughly bulk sms service analyze the product dynamics of NetEase Cloud Music, music market dynamics and users. preferences, etc. To this end, I will analyze the iteration of Cloud Music in the past year from several parts such as market dynamics, product iteration details, competitive product analysis, and operation paths. 2. Recent Development of Cloud Music 1. Short video + live broadcast Since 2018, short video apps such as Douyin and Kuaishou have opened up ideas for NetEase Cloud Music. In March 2018, NetEase Cloud Music version 5.0 was bulk sms service updated, and "Video" appeared in the first-level menu bar, but the user evaluation was not very good. Later, it tried to add the live broadcast module.